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A well-designed website incorporates various design principles that together enhance the user experience for all visitors.

While there are many concepts, principles, and approaches to consider in designing a best-in-class digital experience, this guide provides a solid foundation for creating a website that meets user expectations, engages visitors, and supports your charity’s digital goals.

In this downloadable checklist, we outline 7 key principles essential for creating an engaging and user-friendly website.

The 7 principles are:

  1. Prioritising simple navigation – navigation can be one of the most important elements of your website. 
  2. Ensuring website responsiveness – your site should respond to any device, regardless of screen size. 
  3. Understanding the role of colour – consistent use of colour is essential to establishing a great brand experience for users on your website.
  4. The importance of good web typography – typography is a fundamental aspect of user experience (UX) and user interface (UI) design.
  5. The power of space – being confident with spacing ensures that your text is readable and your content is well-organised.
  6. Using widely accepted design patterns and approaches – when people visit your website, they have expectations about how different elements should work.
  7. Visual hierarchy – this important principle in web design involves arranging and prioritising content to guide users through a webpage seamlessly.

A website design best practice checklist image

To download this Web Design Checklist, simply click the button below, then save the file.

Remember, the web evolves rapidly, so ongoing iteration and optimisation are crucial to staying relevant to your audience and addressing their future needs.