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Fundraising & Comms

Fundraising Essentials

How to understand your audience, supporters and website users

Foundation

Six elements every donation page should include

an image showing a laptop and love for a charity donation
Foundation

Donation platform comparison (download)

Charity donation platform comparison guide
Foundation

What are personas and why you need them

What are personas
Foundation

Five things you can do today to maximise your donation funnel

Intermediate

An introduction to Empathy Mapping

Empathy word
Foundation

User Research glossary (download)

Glossary of user research terms
Foundation

All Learning Resources

Skill level
Show All Foundation Intermediate Advanced
Resource type
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Foundation
Data & Analytics Fundraising & Comms

Tracking your website donations in GA4  – basic to advanced 

Julian Erbsloeh
  • 30 January 2024
  • 9 min read
What should I user research and when
Foundation
Fundraising & Comms

What to user research and when

Jake Lambert
  • 29 January 2024
  • 8 min read
What are personas
Foundation
Fundraising & Comms Most popular

What are personas and why you need them

Jake Lambert
  • 22 January 2024
  • 4 min read
Intermediate
Fundraising & Comms Website Optimisation

Five things you can do today to maximise your donation funnel

Jake Lambert
  • 18 December 2023
  • 6 min read
Empathy word
Foundation
Fundraising & Comms

An introduction to Empathy Mapping

Jake Lambert
  • 14 November 2023
  • 5 min read
Customer journey mapping
Advanced
Fundraising & Comms Most popular

Your complete guide to Customer Journey Mapping

Jake Lambert
  • 13 November 2023
  • 16 min read
Foundation
Fundraising & Comms

Empathy Map (template)

Fran Hall
  • 13 November 2023
  • 1 min read
Foundation
Fundraising & Comms

How to use a free online whiteboard tool for research (video)

Jake Lambert
  • 12 November 2023
  • 1 min read
Glossary of user research terms
Foundation
Fundraising & Comms

User Research glossary (download)

Jake Lambert
  • 10 November 2023
  • 1 min read
Members are reading
A digital marketing guide image of the front page and other pages
How to create a simple digital marketing
  • 20 January 2025
  • 2 min read
Graphic showing a download of an email marketing guide
52 Email Marketing ideas for charities in
  • 13 January 2025
  • 3 min read
2025 Content calendar (template)
  • 2 December 2024
  • 3 min read
CRO Maturity Audit Framework
CRO Maturity Audit Framework (template)
  • 20 October 2024
  • 1 min read
SEO glossary (download)
  • 22 September 2024
  • 6 min read
A website design best practice checklist image
Web design best practice checklist
  • 19 August 2024
  • 2 min read

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