Intermediate
Understanding your audience is paramount in today’s busy landscape. Enter ‘personas‘—a strategic tool that goes beyond demographics to delve into the motivations, behaviors, and preferences of your target audience.
Personas empower your charity to tailor products, services, and marketing strategies with precision. These fictional representations of your ideal audience provide a roadmap for meaningful engagement, ensuring your charity resonates with authenticity and relevance.
Creating a persona is a crucial step in understanding your target audience and by following the steps within our template, you can create well-defined personas that serve as valuable tools for understanding and connecting with your target audience effectively.
If you’re unsure what personas are or why they’re essential, start here to learn more—then dive into our template to start building your own.
Create your own personas with our template.
Click the button below to download this PowerPoint template, then save it and edit it as required.
If you would like to learn more about personas, then take a look at our guide, What are personas.
