SEO glossary (download)

SEO, or Search Engine Optimisation is a set of strategies and practices aimed at optimising a website's visibility on search engines like Google, to meet specific users’ needs.

The primary goal is to improve a website's ranking on search engine results pages (SERPs) for relevant keywords. By enhancing its visibility, a website can attract more organic (non-paid) traffic, ultimately increasing its online presence and reaching a broader audience.

Why it’s important to understand SEO terminology.

• Visibility and Traffic: SEO is crucial for enhancing the visibility of your website. When potential donors or supporters search for relevant terms, a well-optimised site is more likely to appear on the first page of search results, increasing the chances of attracting visitors
• Credibility and Trust: Websites that appear at the top of search results are often perceived as more credible and trustworthy. Understanding and implementing SEO practices can contribute to building a positive online reputation for a charity, instilling confidence in potential supporters
• Cost Effectiveness: Compared to paid advertising, SEO is a cost-effective strategy for driving organic traffic to a website. By understanding SEO terminology, you can make strategic decisions to improve your online presence without relying solely on paid methods
• Long-term sustainability: Unlike some short-term marketing tactics,