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This whitepaper tackles the omnipresent topic of ‘why people give’ – something that charities of all sizes need to try to understand, so they can then consider ways in which they can make people give to them.
It’s an exploration into what fundraisers can learn from economics, psychology and behavioural science.
In the white paper, you’ll find insight on:
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- Imperfect altruism – we explain why people give and why it matters
- Charitable motivations – learn what makes donors care and the five levers of charity
- Social levers – discover how groups shape behaviour and why donors rely on social cues
- Mental accounting – see how donors think about money
- The burden of proof – why you need to demonstrate what donors expect to see
To download the whitepaper, simply click the button below: 
