Making sense of GA4 and BigQuery

Understanding your audience is key to running a successful charity or non-profit organisation. It enables you to make more informed decisions about your audience’s needs and interests and helps you to build relationships with supporters and beneficiaries.

Google Analytics 4 (GA4) and BigQuery can provide vital insights into your audience behaviour, which can help tailor your online presence and fundraising activities accordingly. If you're new to these tools, this article will simplify the process and guide you through connecting GA4 to BigQuery.

Using BigQuery with your GA4 data can be incredibly beneficial for medium-sized charities. It helps you understand trends, measure the effectiveness of your campaigns, and monitor your site's performance. It translates raw data into meaningful insights that can shape your charity's strategies and decisions.

Here we provide you with a simple, step-by-step guide to create and implement a GA4 BigQuery export.General information

Before you start, keep in mind that every GA4 account can get a free BigQuery export. This also applies if your account is Universal GA360. It's necessary to get this export ready as soon as possible, even if your GA4 property is still under construction. This is because free GA4 data is not retroactively filled like GA360.

Once you've set this up,