Intermediate
This guide outlines a step-by-step method for restructuring your navigation menu. Using analytics, user research, and A/B testing, you can create intuitive journeys for donors, volunteers, and supporters.
"We've used this process to optimise high-profile charity websites, and the outcomes have been remarkable. In my opinion, your navigation menu is the most important piece of content on your website."
Stephen Courtney
Senior CRO & UX Strategist
Analyse, design and test your website menu in six simple steps.
A navigation menu structures your site for both users and search engines. It is the principal means for answering visitors’ questions when they land, and the most important tool for finding relevant information about your charity.
Unlike traditional media, online journeys are non-linear and begin wherever a user happens to land. Visitors also engage with digital content in unpredictable ways, whether searching for something specific, completing a task, or casually browsing. An optimised navigation menu helps active searchers find answers quickly (wherever they enter your website), whilst directing casual browsers to your most engaging content.
Whilst it’s tempting to organise your menu in a way that simply feels intuitive, an evidence-based approach will give your whole organisation confidence in the outcome.
