How to create impactful brand guidelines for your charity (download)

It’s easy to overlook the critical role and value of a strong brand. A strong brand isn’t just for big organisations – it’s a powerful tool for any charity, especially the smaller ones!

Properly defining your brand can make a significant difference in how it is supported and embraced across the organisation.

A brand book captures the essence of your brand and provides clear guidelines on how to communicate it effectively.

Don’t be intimidated by the idea of branding, think of your brand book as your charity’s personality guide. It captures your vision, mission, and core values – the essence of what makes your organisation unique.

A brand books key elements

We have created this useful set of guidelines to explore the key elements of a brand book and explain the purpose of each section, equipping you with the knowledge to create or update your own.

You will find sections on:

• Why you need a brand book
• Vision & mission
• Core values
• Audience
• Tone of voice
• Key phrases
• Visual identity
• Imagery style
• Brand management

To download these brand book guidelines, simply click the button below, then save the file.