How do I know what people are searching for? 

Understanding what people search for online is crucial for charities aiming to connect with their target audience.

By identifying popular searches (queries) related to your cause, you can create tailored content that addresses specific needs and concerns, increasing the visibility of your website on search engine results pages (SERPs). This heightened visibility enhances credibility and leads to cost-effective marketing, saving on budgets while reaching a wider audience.

How can Google Search Console help?

You can use Google Search Console to explore exactly what your users are searching for, the pages those search queries take them to and gain insight into areas you can focus on or improve.

One of the unique advantages of using Search Console data is that it provides a sample of organic query data hidden and encrypted in Google Analytics. It provides a rolling 'window' of data and a sample maximum of 1,000 rows, but you can connect the GSC data connector in Looker Studio and pull more data if you need to.

Where do I need to go?

Head over to the 'Performance' link on the left-hand menu in Search Console to access the data. Search Console may list 'Discover' and 'Google News' data if the content from your site appears in these services.