In this event, we are joined by Callum Grantham, Content Director at Fresh Egg
Content plays a huge role in most charities – from onboarding content to introduce people to the charity, to nurturing ongoing support and lasting engagement.
But with large workloads, tight budgets and competing responsibilities, it can be easy to get stuck focusing on tactics at the expense of strategy. Over time, this can lead to inconsistent experiences for supporters and users, leading to missed opportunities in terms of fundraising and support.
Based on his years’ of experience, Callum will share practical insights about the role and benefits of content strategy and how it can push your organisation forward.
The session will touch on all the areas that go into content strategy, including:
- Research
- Core strategy and how it shapes tactics
- Ways of working
This will allow you to consider content strategy in your own organisation and give you the ideas and inspiration to get started.
What you will learn
In this session, you will learn:
- Content strategy fundamentals and benefits
- A step-by-step process for creating a content strategy
- How to overcome common challenges
About Callum Grantham
Callum has been working in content and communications for nearly 15 years, creating and overseeing content strategy at all levels within organisations.
For the past seven years, Callum has worked at Fresh Egg, where he has focused on keeping the agency’s ways of working at the forefront of the discipline, encompassing strategy, design, and audience research.
Throughout his career, he has worked with a wide range of organisations in the charity and not-for-profit sectors, including WWF, NHS Charities Together, ShelterBox, Diabetes UK, Plan International, AbilityNet, and the West Ham United Foundation.
Event information
Date: Wednesday 9 October, 2024
Time: 10:00 – 11:00
Host: Fran Hall
Presenter: Callum Grantham, Content Director
Who should attend this session?
This session is ideal for anyone working within a charity that would like to learn more content strategies and how to create them.
