Want to better connect with your supporters and increase your charity’s impact?
Understanding your audience is more important than ever. Personas help you go beyond basic facts like age or location—they give you insight into what motivates people, how they behave, and what they care about. This makes it easier to connect with them and meet their needs.
Personas empower your charity to tailor products, services, and marketing strategies with precision. These fictional representations of your ideal audience provide a roadmap for meaningful engagement, ensuring your charity resonates with authenticity and relevance.
What this session covers:
- An introduction to personas – what they are
- Why we use personas
- Introducing a persona template and how to complete it
At the end of the session, you’ll receive a Persona Template designed specifically for charities. This easy-to-use resource will help you start creating detailed audience personas right away—so you can better understand your supporters, tailor your messaging, and boost engagement. Register now to secure your spot!
Event information
Date: Wednesday 14th May, 2024
Time: 10:00 – 11:00
Host: Fran Hall
Presenter: Stephen Courtney
Who should attend this session?
This session is perfect for charity leaders, fundraisers, marketers, volunteer coordinators, and anyone in the charity sector who wants to better understand their audience and engage them more effectively.
