Emotional UX: How to design your website so that it resonates with your audience

Web design is not just about creating visually appealing and functional websites, it's also important to create meaningful connections with your charity’s supporters and beneficiaries.

Emotionally-driven web design can significantly impact user engagement and overall satisfaction. In today's digital age, user experience (UX) design goes beyond just creating interfaces that are functional and aesthetically pleasing. Emotional UX focuses on designing interfaces and interactions that trigger specific emotions in users. It recognises the powerful impact of emotions on user behaviour and decision-making.

In this guide we'll explore some of the key areas that will help you to implement emotional triggers into your website design.

Understand your audience: The first step in injecting emotion into web design is to know your target audience. Understand their needs, preferences, and what will resonate with them.

Are you designing a website for a more professional audience, or is it a fun and light-hearted site aimed at engaging users? Knowing your audience's emotional triggers is crucial.

Choose the right colour palette: Colours have a profound impact on emotions and each colour has its own emotional associations.

For example, red can convey excitement or passion, while blue can evoke trust and calmness. Select a colour palette that aligns with the emotions you want to convey.