Email Marketing glossary (download)

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients with the aim of promoting products, services, building relationships, or engaging with an audience. It is a highly effective and versatile tool for charities to reach audiences directly through their inbox.

Why it’s important to understand email marketing terminology: 

• Effective communication: Email marketing involves various components, strategies, and metrics. Understanding the terminology ensures that you can effectively communicate with team members, customers, and email service providers, allowing you to collaborate more efficiently
• Strategy Development: Knowledge of email marketing terms enables you to develop and execute effective email marketing strategies. You can make informed decisions about list segmentation, content personalisation, and campaign optimisation
• Performance Measurement: Email marketing success relies on analysing key metrics like open rates, click-through rates, and conversions. Knowing the terminology helps you interpret these metrics accurately, allowing you to assess the performance of your campaigns and make data-driven improvements
• Compliance: Email marketing is subject to various laws and regulations, such as GDPR. Understanding terms like "opt-in" and "unsubscribe" is essential to ensure compliance and avoid potential legal issues. 
• Optimising Campaigns: A/B testing,