We talked about user experience earlier. Website Loading Speed or Page Speed is a key ranking factor. Back in May 2021, Google introduced website loading speed as part of its Core Web Vitals.

Page speed includes various metrics google considers as crucial for a good user experience. It measures your overall website speed and responsiveness along with the loading speed of different elements that need to appear on your site such as images, fonts, maps or commercial ads.

The good news is you can understand your website page speed by using the free tool Google have provided which you can find HERE