Within the first few modules we’ve spoken a lot about Google.

Let’s dive into a broader look at the UK’s digital behaviour.

• There were 66.11 million internet users in the United Kingdom at the start of 2023, with internet penetration around 97.8%.
• The UK was home to 57.10 million social media users in January 2023, equating to 84.4% of the total population.
• A total of 87.66 million cellular mobile connections were active in the United Kingdom in early 2023, with this figure equivalent to 129.6% of the total population
• 86.4% of the United Kingdom’s total internet user base (regardless of age) used at least one social media platform in January 2023.
• At that time, 51.6% of the UK’s social media users were female, while 48.4% were male
• On average, people aged between 16-64 spend 5hours and 47mins a day using the internet (88.9% access the internet via their mobile phone)
• The top five reasons for using the internet are:
  • Finding information (66.5%)
  • Researching how to do things (58.8%)
  • Staying in touch with friends and family (58.8%)
  • Keeping up to date with news and events (55.6%)
  • Researching products and brands (50.8%)

We’ve talked a lot about the growth and importance of mobile devices from a search perspective.