Introduction
The history of Google
Explaining Google SERPS
Understanding SEO ranking factors
It's bigger than just Google
The Search Landscape assessment
Social signals
We mentioned earlier that links are a key ranking factor. Social signals offer similar (albeit less powerful) signals of trust.
Getting likes, shares, comments and other social interactions against your posts that contain links and hashtags back to your website will help contribute towards rank.
Make sure your website is shareable and encourages social interaction.
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