Introduction
The history of Google
Explaining Google SERPS
Understanding SEO ranking factors
It's bigger than just Google
The Search Landscape assessment
Backlinks
Backlinks are links from other websites to your website and act like a vote of trust or confidence in your content. The more high-quality backlinks from trusted and established sources, the higher your website will rank.
Links will always be important for SEO, but recent reports have shown a decline in importance as a ranking factor for the Google algorithm, but this doesn’t mean you should shun this. It’s still a key part of your SEO approach so needs to be taken into consideration alongside your content strategy.
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