Conversion Rate Optimisation (CRO) is a set of strategies and practices focused on improving the percentage of website visitors who take a desired action, such as making a donation, signing up for a newsletter, or engaging in any other meaningful interaction.
The primary goal is to enhance the website functionality and user experience to increase the conversion rate. By optimising the conversion process, your charity can maximize the impact of its online presence, turning visitors into active supporters or donors.
Why it’s important to understand conversion rate optimisation (CRO) terminology.
- Optimising user experience: Enables charities to enhance the user experience on their websites. By employing concepts like A/B testing, optimising landing pages, and improving CTAs, organisations can create a seamless and engaging journey for visitors, increasing the likelihood of conversions
- Maximising impact on limited resources: Charities often operate with limited resources. Knowing CRO terminology allows you to make informed decisions about where to focus your efforts for maximum impact. By identifying and optimising key elements in the conversion process, charities can make efficient use of their resources and budget
- Increasing donor and supporter engagement: A solid understanding of CRO terminology empowers you to tailor your online presence to meet the needs and preferences of your audience.
Hello, you need to be a CharityWise member to access the rest of this content.
To join us today, head to our membership page. And if you are not sure if your charity is already a member, then contact us and we can check for you.
If you are a member already, then login below.
