Staying up to speed with best practices is vital for charities aiming to maximise their impact. Our top learning resources of 2024, downloaded hundreds of times, have helped organisations of all sizes sharpen their skills, enhance their strategies, and grow their influence.
These invaluable guides cover everything from branding and writing to SEO and digital marketing terminology — all designed to empower you with actionable knowledge.
Here are the top five resources that charities found most beneficial last year:
1. How to create impactful brand guidelines
Your brand is more than just a logo — it’s your identity. This resource dives deep into the key elements of a brand book, explaining the purpose of each section and equipping you with the tools to create or refresh your own. Strong brand guidelines ensure consistency across all your communications, enhancing recognition and trust.
Why download this?
- Learn how to define your brand voice, colours, typography, and more.
- Ensure all content reflects your charity’s core values and personality.
Visit: How to create impactful brand guidelines
2. Best practice writing checklist
Creating clear, compelling content that aligns with your goals can be challenging, but this checklist simplifies the process. It walks you through every stage of content creation, from brainstorming ideas to measuring performance. Each step ensures your content remains polished, purposeful, and professional.
Why download this?
- Save time and increase efficiency with a repeatable content creation process.
- Produce consistent, high-quality content without the need for a large team.
Visit: Best practice writing checklist
3. Which SEO tools should you be using?
Optimising your website’s visibility starts with using the right tools. This guide lists essential free and paid for SEO tools that charities can use to monitor technical health, track rankings, research keywords, and analyse backlinks. Improve your search engine performance and reach more supporters.
Why download this?
- Explore technical, research, and analytics tools in one place.
- Improve your SEO strategy with expert-recommended resources.
Visit: Which SEO tools should you be using
4. Campaign tagging for Google Analytics
Data-driven decisions are critical for effective marketing. Campaign tagging helps you track the performance of your content and ads in Google Analytics, giving you insights into what’s working and where to focus your efforts.
Why download this?
- Learn how to tag campaigns for clearer analytics reports.
- Make smarter marketing decisions backed by accurate data.
Visit: Campaign tagging for Google Analytics
5. Digital marketing glossary
The digital marketing landscape is ever-evolving, filled with terms and techniques that can be overwhelming. This glossary provides clear definitions for essential terminology, empowering charities to better understand and leverage online marketing channels.
Why download this?
- Enhance your digital marketing vocabulary and confidence.
- Use industry terms to communicate effectively with partners and agencies.
Visit: Digital marketing glossary
Make 2025 your most impactful year yet
These resources have helped countless charities enhance their digital strategies. Download them today to expand your knowledge, sharpen your skills, and drive greater impact.
