Foundation
A digital marketing strategy is essential for charities. It helps you maximise your resources, build meaningful connections with your audience, and drive tangible results toward your goals. Being intentional with your online efforts can make all the difference between reaching your goals or falling short.
Did you know that only 50% of charities currently have a digital strategy in place?
For smaller charities, creating a strategy might feel overwhelming—but it doesn’t have to be. Whether your team is large or small, a clear plan will guide your efforts, ensure consistency, and make the best use of your time and budget.
That’s why we’ve created this guide. It breaks down the process into simple, actionable steps, helping you craft a practical, ‘strategy on a page’ that’s easy to implement and adapt as you grow.
In this guide, we’ll cover:
- The fundamentals of strategy
- Creating your digital marketing strategy in three stages
- A framework for building your ‘one page’ digital marketing strategy
So, time for you to get started!
Download our guide and work through it at your own pace. This step-by-step resource includes a customisable template to build your own strategy and a complete working example,
