In this event, we are joined by Tim Richards, Conversion Services Director at Fresh Egg
A well-optimised donation page is essential for your charity’s website—it’s the main gateway where your supporters contribute directly to your cause. If the donation experience is seamless and user-friendly, it can significantly boost both the number and size of donations you receive.
Of course, your potential donors are motivated by your charity’s aims and vision. But they also need to trust your organisation, believe in your approach, and feel compelled to take action. Unfortunately, many charity websites overlook these key elements, losing out on valuable support from visitors who lack the confidence or context to make that financial commitment.
With years of experience optimising donation journeys for well-known charities and insights from hundreds of tests, we’ve identified six key elements every donation page should include—things that supporters expect to see before they give.
In this training session, Tim will walk you through practical tips and advice to ensure your donation pages are fully optimised to maximise contributions. You’ll leave with actionable insights to boost your online fundraising efforts and turn more visitors into committed donors.
What you will learn:
- The function a donation page serves
- The importance of monitoring donation page performance
- What donors need to see before they give – 6 key elements
- Practical tips and examples of changes you can make to your donation page
About Tim Richards
With over 10 years of experience optimising websites, Tim is a member of the conversion team at Fresh Egg. He works across various sectors, including charity clients, with a focus on optimising donation pages and funnels.
Event information
Date: Wednesday 13 November, 2024
Time: 10:00 – 11:00
Host: Fran Hall
Presenter: Tim Richards, Conversion Services Director
Who should attend this session?
This session is ideal for anyone working within a charity wanting to take their donation page to the next level. You can also pose your questions to Tim at the end of the session.
