Foundation
Instagram offers a powerful platform for your charity to connect with supporters, raise awareness, and boost your fundraising efforts. However, navigating its various formats can be tricky, especially for beginners.
In this guide we break down the key formats into simple terms, helping you maximise your impact.
Instagram Formats:
Image Posts:
What it is: Static images displayed on your profile grid.
Ideal for: Sharing announcements, stories, behind-the-scenes glimpses, infographics, and eye-catching photos.
Images: Square (1080x1080px), Landscape (1080x566px), or Portrait (1080x1350px).
Top Tips:
- Use high-quality visuals
- Write engaging captions
- Include relevant hashtags
- Add a strong CTA (call to action)
Carousel Posts:
What it is: Multiple images or videos (up to 10) that you can swipe in one post.
Ideal for: Product or service showcases, telling visual stories in sequences and step by step instructions.
Top Tips:
- Start with a strong first image to grab attention
- Use a consistent visual theme
Stories:
What it is: Disappearing photos and videos visible for 24 hours, displayed at the top of your profile.
Ideal for: Sharing live updates, behind-the-scenes moments, Q&A sessions, and stories of beneficiaries.
Specs: Images & videos up to 15 seconds each.
Top Tips:
- Use interactive features like polls, stickers and questions
- Run countdowns for events
- Share user-generated content
Reels:
What it is: Short, engaging videos with music, effects, and filters.
Ideal for: Reaching new audiences, showcasing your work in a creative way, and promoting fundraising campaigns.
Specs: Up to 90 seconds, 9:16 aspect ratio.
Top Tips:
- Keep it short and catchy
- Use trending sounds and effects
- Encourage user engagement through challenges or questions
Live Video:
What it is: Real-time video broadcasts to your followers, allowing for direct interaction.
Ideal for: Fundraising events, interviews with experts, Q&A sessions, and engaging your audience in real-time.
Specs: Up to 4 hours long.
Top Tips:
- Promote your live stream beforehand
- Prepare engaging content
- Interact with comments
- Answer questions live if possible
Additional tips:
- Post consistently: Aim for a regular posting schedule, even if it’s just a few times a week
- Engage with your audience: Respond to comments, answer questions, and participate in relevant conversations
- Use relevant hashtags: Research and use hashtags specific to your sector and audience
- Collaborate with others: Partner with other charities, influencers, or local businesses for wider reach
- Track your results: Use Instagram Insights to see what’s working and adjust your strategy accordingly
- Remember: Be authentic, share your passion, and focus on connecting with your audience.
By understanding and using these formats effectively, you can make a real difference through Instagram!
Other useful resources relating to social media:
Social Media Daily, Weekly, Monthly Checklist
