Cath – User Research
A little bit about Cath:
Cath has eighteen years’ experience in digital, across both client and agency side, with a particular keen interest in understanding user experience, analytics, and digital strategy.
Curious in nature, drawn to peoples’ stories and experiences, Cath’s empathic temperament allows her to provide the unbiased ‘voice of the customer’.
Cath is passionate about developing a better understanding of audiences and how this can be applied to digital experiences to produce frictionless journeys and embed a user-centric approach.
This is what Cath can help you with:
User research using both quantitative and qualitative methodologies:
- Workshop design and facilitation using techniques such as empathy mapping and customer journey mapping
- Stakeholder requirements gathering
- User testing current journeys or prototypes
- Audience interviews
- Heuristic site assessments
- Quantitative data analysis
Translating research findings into strategic and actionable recommendations:
- Recommendations supported by 18 years of digital specialist experience across PPC, SEO and CRO
Industries worked in:
Charity/non-profit, higher education, pharma / healthcare, finance, insurance and e-commerce
For more information about Cath:
Please contact, Emma who will be able to provide you with more information. Please put CharityWise in your subject title.
