Paid Social glossary (download)

Paid social (or social media advertising) is a type of digital marketing that involves paying to display advertisements or sponsored content on social media platforms such as Facebook, Instagram, X (formally Twitter) or LinkedIn.

This type of advertising can be used to reach specific demographics, interests, and behaviours, and to achieve a variety of business goals, such as increasing donations, driving traffic to your website etc.

Why it’s important to understand paid social terminology:

• To communicate effectively with your audience: When you understand the terminology of social media marketing, you can use the right language to communicate with your audience in a way that they will understand. This will help you to build relationships with your audience and to achieve your marketing goals
• To keep up with the latest trends and developments: The world of social media is constantly changing, and new trends and developments are emerging all the time. It's important to stay up to date on the latest trends and developments and make sure that your social media marketing strategies are effective
• To measure your results: By having a deeper understanding of social media marketing, you can use analytics tools to measure the results of your social media campaigns.