7 ways to optimise your content creation process 

Whether you work solo or as part of a team, every piece of content that your charity creates needs to be planned, produced, and distributed with a specific audience in mind. 

By adopting our structured approach and streamlining the content creation process, you can focus on producing more valuable and engaging content for your audience.

Optimise your content creation process1. Know your audience - Know who you are creating the content for.

Before starting any project:

• Go back to basics
• Have a clear idea of who you are creating content for and what your audience(s) want to consume
• Use knowledge about your supporters and beneficiaries to identify audience segments and conduct interviews, customer journey mapping and empathy mapping to determine what your audience wants to see from you

The better you know your audience, the easier it will be to create content that resonates with them.

2.Content calendars exist for a reason - Use a content calendar or planner to plan your content output.

It helps to organise and streamline production, especially if you work with multiple teams or outsource tasks.

Rather than making last-minute choices, plan content ideas based on keyword research,