52 Email marketing ideas for your charity (download)

Regular, engaging email communications are a vital part of building a connection between your charity and your audience. Email marketing is about purposeful engagement and turning each email into a meaningful interaction with your subscribers. 

By consistently reaching out with impactful stories and valuable updates, you can build a lasting relationship with your supporters and beneficiaries.  

To help you with some email campaign ideas, we’ve put together 52 email prompts that you could use over the next twelve months to help kickstart your email strategy. 

We have also created a checklist for you to download and tick off as and when you use these prompts.

By leveraging your database you can strengthen ties with your subscribers and transform your emails into engaging conversations that cultivate a stronger, more connected community. 

52 Email prompts:

1. Introduction: Share a personal story from someone your charity has helped. 
2. Impact Stories: Highlight the positive outcomes of your charity's work. 
3. Volunteer Spotlight: Feature a dedicated volunteer and their experience. 
4. Monthly Recap: Summarise your key achievements and activities of the past month. 
5. Upcoming Events: Promote any upcoming charity events or initiatives. 
6. Local Success Stories: Share stories of how your charity has directly impacted individuals or projects within the local area.