52 Email Marketing ideas for charities in 2025 (download)

Email marketing is one of the most effective ways for charities to build strong, lasting relationships with their supporters, raise awareness, and increase donations. Yet, finding the right content to share and knowing how to consistently engage your audience can sometimes feel overwhelming, especially when resources are limited.

This guide is here to help you navigate these challenges by offering 52 creative, practical, and inspiring email marketing ideas designed specifically for small charities.

Whether you're new to email marketing or looking to refresh your current strategy, this guide provides you with a year’s worth of content ideas that can be tailored to your charity’s mission and goals. These ideas are flexible and can be adapted to fit different occasions, campaigns, or fundraising drives, ensuring your emails remain relevant and impactful.

 How to use this guide:

Plan for the year: Think of this guide as your blueprint for email marketing in 2025. The ideas are broken down to be used throughout the year, ensuring a steady flow of communication with your supporters. You can plan which ideas to send each week or month, depending on the frequency of your email campaigns.

Customise for your audience: While each idea can be used as-is, consider tailoring it to match the unique voice of your charity and the interests of your audience.