CharityWise | Free Digital Learning Resources for Charities

We help charities build digital skills to create a lasting impact

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LEARNING RESOURCES

Learn how to...

Browse our most popular step by step guides, designed to help your charity thrive.

DIGITAL MARKETING

Create a simple digital marketing strategy

In just three simple steps, you’ll learn how to create a clear, actionable digital marketing strategy to align your efforts and maximise your impact.

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FUNDRAISING & COMMS

Understand your audiences to create personas

Learn who is behind your donations and why they're motivated to give, to help you create personas, increase your donations and drive more targeted messaging.

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FUNDRAISING & COMMS

Boost your donation page so more people hit 'donate'

Learn the six elements every donation page should include. Actionable insights to help you boost donations — no big teams or technical skills required.

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CONTENT

Manage your charity's content

Follow these four key steps to learn the basics of content strategy, creation, planning, and briefing — and start creating more engaging content.

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DIGITAL MARKETING

Get started with Google Ads and Google Ad Grants

Understand the fundamentals and key distinctions between Google Ad Grants and Google Ads. You'll also learn how to apply for an account.

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DIGITAL MARKETING

Get started with email marketing

Email marketing is a highly cost-effective and impactful way to engage your audience. Learn the key basics to support your activity.

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BRAND

Build a powerful charity brand in five steps

Learn how to shape a powerful brand for your charity in five essential steps — from defining your mission to empowering the people who share it.

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THE CHARITYWISE COMMUNITY

You're in good company

DOWNLOADABLE RESOURCES

Your charities template toolkit

Best practice content writing checklist

This checklist will guide you through each stage of content creation, from initial ideation to post-publication refinement.

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2025 Content calendar

Use this to manage blog posts, email newsletters, social media updates, fundraising campaigns, volunteer spotlights, and more.

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Social media calendar checklist

Elevate your charity's online story with 28 content idea prompts for your social media posts.

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Digital marketing glossary

A broader understanding of digital marketing terminology will help you to navigate and leverage various online platforms.

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Creating personas template

Create personas that serve as valuable tools for understanding and connecting with your target audience effectively.

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Brand book guidelines

Explore the key elements of a brand book and the purpose of each section, equipping you with the skills to create or update your own.

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LEARN DIRECT FROM OUR EXPERTS

Live online events

Visit our Events Library, where you can access a wealth of knowledge from past CharityWise events.

Watch videos, download valuable resources, and learn directly from our experts. Whether you’re looking to expand your skills or catch up on a session you missed, this is the perfect place to start.

Dive in and start learning today!